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Yahoo Store Search
Engine Optimization
We help you obtain and maintain high
rankings for your site with the search terms most relevant to your
products in the most important search engines (Google, Yahoo, MSN,
and AOL). Buyers are turning to search engines like never before,
and we make sure they find you instead of your competitors.
The secret to getting ranked well in the
search engines?
In order for the search engines to stay in
business, they must help visitors find relevant and useful
websites. The folks at Google and Yahoo couldn't possibly visit
all of the websites in their index in order to determine which
website would be the best match to a particular search.
Accordingly, the search engines employ an "algorithm" which
prioritizes the order of the sites they show to searchers.
The practice of making your website more
appealing to the search engine "algorithms" is called search
engine optimization. Since the search engines recognize the
importance of serving the most relevant results when a searcher
conducts a query, Exclusive Concepts believes the best way to
appeal to the search engine algorithms over time is to build a
better website that appeals to your target customers. Essentially,
this aligns the interests of the searcher, the search engine, and
your business.
Criteria that influences your rankings in
the search engines
The number of relevant websites
that link to your site
Yes, the search engines can tell the difference between relevant
websites linking to you, and websites linking to you that have
nothing to do with your business.
Google assumes that websites that have the most links
leading to them (consistently over time) from quality sites that
have related information, are the most popular.
The amount of quality content you have on
your website
The more QUALITY content, the better. What is quality (i.e.
relevant) content? It informs and educates your
visitors about your products and services. Quality content gives the search engines a good reason to
prioritize your listings higher than sites that have minimal or
limited information that will be useful to the consumer.
A well organized website
Your navigation has to be constructed in such a way that makes
it easy for the search engine "robot" to find all the pages on
your site and determine which pages are the most important.
There's much more that can be done
that will make your site standout to the search engines and be
more visible than the competition.
Over the past 8 years, we've developed a
proven system for optimizing Yahoo Stores that relies on strategic
thinking and hard work. This is not a gimmick. We actually get
into your Yahoo Store and make changes to improve how it ranks in
the search engines without effecting the look of your site, because
that's what it takes to get real, long-lasting results. A site
that is more appealing to the search engines will also be more
appealing to your customers.
Click here to
read about our Yahoo search engine optimization process.
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