Pay Per Click
Marketing Management
Proven Strategy
Our approach to pay per click marketing is
unique because it is very analytical and rigorous. The
placement of PPC ads in search venues is based on the amount of
money you offer to pay for each click on a specific keyword. We
determine the optimal “bid
per click” for each keyword by analyzing your past results and
determine the maximum bid you can sustain to maintain the level
of profit you need. By improving the ratio of sales to cost, we are
quantitatively improving your advertising strategy. Spending more
to win the top spot without a corresponding increase in sales is
wasteful.
The Data we Collect
Here is a sample of the data we'll collect
for your campaign. The data below is from an actual client report,
although we have hidden the client's name and keywords to protect
their privacy.
When we manage your campaign, we have two
primary goals:
- Cut the fat
- Identify parts of your campaign that are
producing well, and enhance them
Every month we'll send you a performance
report that summarizes your results for the previous month. You'll
know exactly how well your campaign performed under our
management.
Click here to read
an actual client report.
< Back |
