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Pay Per Click
Marketing Sample Report
Below you'll find an actual client status
report. The numbers are real, but the client's name is hidden for
privacy purposes.
| XXXXXX,
The following is a brief summary of
February’s Pay-Per-Click activities for [Site 1] and [Site
2]. In this package you will find an ROI report, and a
summary of charges report for each site we manage for you.
February was a strong month for [Site 1] with combined sales
of $11,719.45 referred from Overture, Google and
MetricsDirect at a total cost of $2,348.65.
February’s results were significantly greater than January’s
sales of $8,580.50, and even beat December’s sales of
$11,182.52. Specific results follow:
-
Overture produced sales of $5,396.07 at a cost
of $920.56
-
Google produced sales of $4,795.78 at a cost of
$923.73
- MetricsDirect
produced sales of $1,527.60 at a cost of
$504.36
February was also a great month for
[Site 2]: $23,915.62 in sales were generated between
Overture, MetricsDirect, FindWhat and XXXXXXXX at an overall
cost of $5,395.50. Overture was the leading sales
venue for this month, generating $13,699.42 in sales.
February’s results beat December’s sales of $23,497.48
by $418.14. Specific results are as follows:
- Overture produced sales of $13,699.42 at a cost
of $3,147.26- MetricsDirect produced sales of $7,671.15 at a
cost of $1,052.25
- XXXXXXXX produced sales of $2,329.15 at a cost
of $871.01
- Findwhat
produced sales of $215.90 at a cost of
$324.98
We were successful in increasing sales
across both websites during February. This increase in sales
can be attributed to pre and post Valentine’s Day sales, in
addition to increased demand and marketing efficiency. We
were prepared for a spike in traffic, and we were able to
manage spends appropriately during these peak times. We are
continuing to work with MetricsDirect to improve results,
and it seems that the improvements that we have made to the
[Site 2] Metrics campaign are beginning to pay off. FindWhat
is continuing to improve as we work to reduce cpc’s and
increase ad position on terms with positive ROI. The
increase of the [Site 1] budget by $100 in February helped
with Valentine’s traffic. As always, please let us know if
you have any questions or concerns. |
If you're ready to get serious about Pay Per
Click Marketing, please give us a call.
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