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  Home > Yahoo Store Marketing Products & Services > Mailing List Management

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Mailing List Management Service

Email newsletters provide an enormous opportunity to deliver your product message to prospects and customers on a regular basis at a very low cost. The biggest challenge in delivering a successful newsletter on a regular basis is in creating content that will motivate recipients to open, read, and respond to what you send them.

Exclusive Concepts provides a newsletter service that makes it easy to get started and offloads all the ongoing effort necessary to publish a content rich newsletter to an existing customer base or mailing list that will promote specific products.

The Exclusive Concepts Newsletter Marketing service includes the following:

  • Setup initial newsletter template (design, concept, etc)
     
  • Transfer and/or enter your initial mailing/customer list into the newsletter campaign management system.
     
  • Maintain and update the list
     
  • Acquire content for each edition of the newsletter
     
  • Promote products from your site in each edition with links to your store
     
  • Provide a draft of each edition of the newsletter for your review and approval. Make changes as appropriate.
     
  • Email the newsletter to your mailing list
     
  • Supply data about the newsletters performance
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