Conversion Analysis and Consulting
Converting Visitors to
Customers
Your Yahoo store exists
for one reason - to sell something. In a well designed "brick
and mortar" store, every fixture, aisle, end
cap, sign, shelf and product is placed with a purpose in
mind. The goal is
to get the customer to navigate the store the way the retailer
wants. The retailers objectives are straight forward:
- Attract attention
- Increase interest
- Create desire
- Make a sale
Consumers, however, don't visit your store to
accommodate your interests. Sometimes they've come in because
they know exactly what they want. Maybe they're shopping around
looking for information. Maybe they are a low price buyer or
maybe they want to buy from someone that they feel is
knowledgeable and supportive.
Helping you understand your customers, what they're looking for,
and how to appeal to them is critical to the success of your
store. But you also need to understand how to lead your
prospect around your store in a way that will convince them to
take action. The same issues faced in a brick and mortar store
must be dealt with online: attracting
attention, increasing interest, creating desire and closing the sale.
Aligning the customer's buying objectives
with your selling objectives is the core of our conversion
consulting service. Exclusive Concepts will work with you to
make sure that your navigation, messaging and calls-to-action
are where they need to be in order to convert the most visitors
into buyers.
How big a difference can improving your store's ability to convert visitors
into sales
make?
We looked at a sample of the stores whose
marketing campaigns we manage. The
number of clicks in a 1 month period they received from
pay per click marketing range from 5,000 to 35,000. Let's assume the average sale price is $100.
In a
one month period these stores would see anywhere from
$5,000 to $35,000 in additional sales for every 1% increase in conversions.
And that's in ONE MONTH! The value to your business of
increasing conversions can not be overestimated.
This is how you become more profitable.
This is how you grow.
Exclusive Concepts can provide the
know-how to turn more visitors into customers. Combining
increased conversions with increased traffic from our
Pay per Click and
Search Engine Optimization services will
mean increased revenues and profits for your Yahoo Store.
More Traffic +
Increased Conversions = Success
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